Have you ever looked at a website and thought, I could do better?

Well, perhaps you do have the needed skills, but it takes more than just clever copy. You need to take the design into consideration, work with developers, learn neat tips and tricks to make the copy appealing to target audiences and optimise that copy for SEO purposes.

Wow, it doesn’t sound that easy, can it be learned?

Glad you asked. Even though everyone’s writing style is different there are things that you need to master in order to write appealing copy. And they can be learned. As a matter of fact, we can teach you!

What’s Website Copywriting all about?

Readers behave differently online. They don’t read, they skim and scan, and if they like what they see, they will give you the four minutes needed to read what you wrote. This workshop will teach you how to meet the needs of online readers through your writing style, website architecture, structure and SEO

What’s involved?

The workshop’s duration is two days and it accommodates the maximum of 12 people. You will learn the basics of website copywriting, and work on a practical example by providing the copy for a website. After the course is finished, the owner of the website will choose the copy they like the most and pay the author.

Yes, you heard it right! If your writing style is what the client needs, you will be paid for your copy.

What will you learn?

What to consider before you start writing

  • What is the purpose of the website?
  • Who is the target audience?
  • Who will you be working with?
  • How will you gather information?
  • What is SEO?
  • What are conversions?

 

Which guidelines to follow

  • What are the characteristics of great online copy
  • How to write for your target audience
  • Tips and tricks to increase conversion
  • Making the content scannable
  • Structuring the page
  • Matching the company’s tone of voice
  • How to optimise the content for search
  • How to charge for your work

Where to from here?

If you love copywriting and you’re wondering what your future could look like in this area, here are the jobs where this knowledge can come in handy:

  • Web copywriter
  • Web designer
  • Web developer
  • Website coordinator
  • Advertising designer
  • Public relations manager
  • Marketing designer
  • Assistant web designer
  • Assistant web developer

Interested? Write to us at maja @ tabulacreativa.com and tell us why you would like to take this course